Case study

Case Studies

A comprehensive collection of my design work across B2B platforms, consumer products, and creative experiments.

7 Projects

CRED Wealth

CRED Wealth

Fintech6 weeksPet project
  • Simplified first-time investment onboarding.
  • Improved trust in risk flows.
  • Designed for mobile-first decisions.
MoCo Prompts

MoCo Prompts

AI3 monthsPet project
  • Structured prompts for faster ideation.
  • Reusable patterns for motion workflows.
  • From concept to output faster.

Padool

Designer's Choice
Productivity40 daysPet project
  • Redesigned from daily focus to 90-day containers.
  • Removed pressure mechanics that increased abandonment.
  • Built for consistency, not short-term dopamine loops.
Emami Frank Ross

Emami Frank Ross

Health Tech8 weeksClient Project
  • Started with analytics, review mining, and heuristic evaluation.
  • Reworked trust, search, checkout, and prescription flows end to end.
  • Focused the redesign on reducing Day 1 churn and improving conversion confidence.
Climatix IC
NDA-protected

Climatix IC

HVAC6 monthsSiemens Project
  • Designed monitoring, alarms, and control workflows for enterprise HVAC teams.
  • Focused the product around operational visibility and faster action-taking.
  • Balanced dense industrial data with clearer decision-oriented UX.
Skill League
NDA-protected

Skill League

Gamification3 monthsSiemens Project
  • Gamified EdTech assessment experience
  • A gamified learning platform for product leaders and teams.
  • Impact: 85% engagement increase
BE Automation
NDA-protected

BE Automation

Enterprise3 monthsSiemens Project
  • Industrial automation control system
  • Data-heavy enterprise workflow redesign for faster operator action.
  • Impact: 70-90% faster data entry