|

I help product teams turn complex workflows into delightful experiences. Want to see something cool? Click any corner of the dotted boundary.

10M+

Users Impacted

1000+

Engineers Workflow Improved

Years of Experience

10+

Domain Experience

Featured Work

Handpicked projects showcasing my design process and impact

FintechMobileConcept

CRED Wealth

Product Designer•2 weeks•2023

Wealth management for millennials

Conceptual redesign of wealth management features for CRED, focusing on simplicity and trust.

Design Exercise

View Case Study

Vibe CodingAIWeb

MoCo Prompts

Solo Designer & Developer•3 months•2024

AI Motion Design Tool

AI-powered motion design prompts for creative exploration and workflow optimization.

Side Project

View Case Study

Protected

B2BEnterpriseIoT

Climatix IC

Lead Product Designer•6 months•2024

Cloud-based HVAC control platform

Designing end-to-end monitoring, control, and alarms for cloud-based HVAC platform.

40% efficiency improvement

Password Required

About me

make it short

Born in Odisha, I co-founded Brand House in 2017 — an omni-channel fashion store that topped ₹60 lakhs in revenue its first year. Curating collections and decoding customer behavior sparked an obsession with the experience behind every purchase.

That pull led me to Bengaluru and product design. At Tenovia I rose from UX Designer to Senior UX Designer, transforming complex retail ops into dashboards loved by India's fastest-growing D2C brands.

Today, at Siemens I architect enterprise tools thousands of engineers rely on to tame industrial complexity. My entrepreneurial roots lock me on outcomes, while my engineering mindset keeps every pixel grounded in structure. Whether refining a workflow, mentoring designers, or working on side projects, I chase the thrill of building something exactly as imagined — then scaling it far beyond.

Toolbox

Tools and technologies I work with

Figma

Google AI Studio

Cursor

Supabase

GitHub

ChatGPT

Claude

Vercel

Latest from Blog

Insights on design, process, and lessons learned

March 15, 2025•

31 min read

Hands-Free, Heads-Up: Designing AR/MR Interfaces for Complex Assembly Training

Complex assembly training takes 8 weeks and costs $42K/technician. Learn AR/MR design principles: Contextual Anchoring (±2mm spatial accuracy via fiducials/SLAM/CAD), Minimalism (show only current step), Visual-First Content (arrows>highlights>icons>text), Non-Manual Interaction (voice/gaze/auto-detection). Case study: 88% training time reduction, 89% fewer errors, 9,239% ROI.

AR/VRMixed RealityIndustrial Training+2

March 14, 2025•

30 min read

From Noise to Signal: The Art of Triage in IIoT Alert Systems

Manufacturing facilities generate 650-800 alerts/shift, leading to alert fatigue and missed critical warnings. Learn the 3-Axis Triage Framework: Impact (safety/cost risk), Urgency (time to failure), Ownership (who responds). Includes multi-modal notification design, suppression logic, smart acknowledgment. Case study: 96% alert reduction (720→28/shift), 100% elimination of missed critical alerts, 4,858% ROI.

Industrial UXIIoTAlert Design+2

March 13, 2025•

29 min read

Taming the ERP Hydra: A UX Framework for Consolidating Supply Chain Planning Views

Enterprise planners waste 65% of time gathering data from 5-10 systems. Learn the Unified Planning Cockpit framework: 4 Core Metrics (Inventory, Receipts, Orders, Lead Time), traffic light conditional formatting, sparkline trends, automated constraint identification, and drill-down navigation. Case study: 98% faster decisions (4.2 hours → 8 min), $13.3M annual benefit, 4,979% ROI.

Enterprise UXSupply ChainERP Design+2

|